Keywords: Customer relationship
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Journal Articles
Journal Articles
International Journal of Retail & Distribution Management (2013) 41 (11-12): 869–884.
Published: 15 November 2013
... and the customer relationship. This reinforces the importance of retailing in the luxury industry and the strategic role of company-owned-stores, particularly in “new luxury markets” where the auratic power of the brand is not necessarily established. Additionally, when there is power asymmetry in a service...

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