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Keywords: Customer service value
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Journal Articles
International Journal of Retail & Distribution Management (2025) 53 (10-11): 1075–1092.
Published: 07 October 2025
...Estrella Diaz; Rocío Carranza Vallejo; David Martín-Consuegra Navarro; Carlos Sánchez-Camacho Purpose Despite the growing number of publications in the field of B2B buying behaviour and customer service value, the existing research remains fragmented and lacks a cohesive framework...
Includes: Supplementary data
