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Keywords: Data-driven advertising
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Journal Articles
International Journal of Retail & Distribution Management (2021) 49 (7): 1089–1110.
Published: 14 May 2021
... to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Online behavioral advertising Digital advertising Data-driven advertising Personalized advertising Privacy concern Behavioral intention According...
