... a ready guide by country. Worked examples are included for Brazil, Japan, Spain, Australia and the USA. © MCB UP Limited 2003 Statistics Retailing Databases Retail data are usually published by national statistical services. Formerly obtaining statistical data from these services...

...Andy Wood This paper investigates how retailers can obtain value from their customer and prospect databases. In the current fickle economic climate it has never been so important for organisations to be able to provide added‐value insights into their immediate and longer‐term development. Total DM...

... encompasses issues such as category management, merchandising, marketing communications and relationship marketing. This need for information, it might be presumed, could be met through the utilization of marketing databases, but there is an apparent lack of evidence relating to the extent of database...