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Keywords: Decision aids
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Journal Articles
International Journal of Retail & Distribution Management (2020) 48 (6): 555–574.
Published: 28 April 2020
...Preeti Virdi; Arti D. Kalro; Dinesh Sharma Purpose Decision aids (DAs) in online retail stores ease consumers' information processing. However, online consumers do not use all decision aids in purchase decision-making. While the literature has documented the effects of individual decision aids...
