... their market and target specific consumer groups with strategies premeditated to meet their retail needs. The purpose of this paper is to make a detailed study on the effect of shoppers' demographic, geographic and psychographic dimensions in terms of format choice behaviour in the fast growing Indian food...

.... Linear regression was used to evaluate the data. Findings Profiles shopper groups who frequent specific retail formats (department stores, specialty stores, discounters, category killers, internet‐only retailers, and catalogs) based on demographic characteristics (gender, age, education, income...

... category differences which make it more difficult to generalize about PLB purchasing. Mark S. Glynn can be contacted at: mark.glynn@aut.ac.nz © Emerald Group Publishing Limited 2009 Brands Brand loyalty Consumer behaviour Demographics This section reviews the literature...

...Jason M. Carpenter; Marguerite Moore Purpose To explore US consumers' perceptions of the level of fun associated with non‐price retail promotions and to predict likelihood of participation among demographic groups. Design/methodology/approach The study employs a sample generated from retail...

...Jason M. Carpenter Purpose This paper seeks to provide an updated, general understanding of supercenter shopping behavior in the USA. Design/methodology/approach The study employs a sample generated from Retail Forward panel data to assess the impact of demographic variables, including gender...

...Jayoung Choi; Jihye Park Purpose To examine shopping orientation, information search, and demographics of multichannel customers in comparison to traditional single channel customers. Design/methodology/approach A questionnaire was used to assess research variables and mailed out to 10,000...

.... Descriptive and inferential statistical techniques (regression, ANOVA) were used to evaluate the data. Findings Identifies demographic groups who frequent specific formats (specialty grocers, traditional supermarkets, supercenters, warehouse clubs, internet grocers) and examines store attributes (e.g...

...George Baltas; Paulina Papastathopoulou Considers the brand and store choice behaviour of grocery shoppers and explores relationships among consumer characteristics, brand choice criteria and store selection criteria. A survey was carried out to collect data on demographic profiles and decision...

...William S. Piper; Louis M. Capella Presents the results of research on male grocery shoppers′ (MGS)attitudes, behaviour and demographics. Demographic data are used as independent variables and differences in attitude and behaviour towards the grocery shopping task are observed. Preferences...

... of open‐ended questions regarding organizational structure, product procurement procedures and demographics. Results highlighted similarities to product procurement processes used by large retail organizations in the USA. Concludes that the person responsible for“buying” merchandise is usually a female...