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Keywords: Departments stores
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Journal Articles
International Journal of Retail & Distribution Management (2009) 37 (11): 993–1007.
Published: 09 October 2009
... of understanding of the strength of retail brand, how it is established and whether “symbols and traditions” may be separated from retail brand per se. Design/methodology/approach The effort of Federated Department Stores (later Macy's Inc.) to rebrand Marshall Field as Macy's offers a unique...
