...Sílvia Faria; João M.S. Carvalho; Vera Teixeira Vale Purpose This paper aims to analyse the importance of service quality and store design as critical variables to promote differentiation and make consumers feel satisfied and committed to a retail brand. Retailers usually undervalue the store...

.... Design/methodology/approach This study comprises two phases. Phase one conducted three co-design workshops with 15 participants (aged 18–34) to evaluate current shopping modes and discover design opportunities. Phase two designed two AR prototypes (AR Branded App and Magic Mirror) and evaluated...

... consumer experiences. Yet v-commerce designers still lack sufficient guidance to create effective retail environments. This paper establishes the v-commerce experience that targets fashion consumers’ desire and presents 13 specific design guidelines. Design/methodology/approach In this study, 22...

... left behind in the twentieth century; beautifully hand crafted artefacts valued for the time, skill and design invested in them. It is possible though, for the concept of luxury textiles to embrace this definition and that of the sustainable credentials of a “Cradle to Cradle” (McDonough and Braungart...

... evaluations depending on the consumer's gender orientation. Design/methodology/approach A pre‐test identifies hedonic and utilitarian store atmospheres. A main study uses an experimental design to compare the impact of these atmospheres on overall store quality, price perceptions and willingness to pay...

...L.E. Wells; H. Farley; G.A. Armstrong Purpose This paper seeks to investigate the importance of packaging design for a UK premium own‐label food brand, by developing an understanding of how consumers evaluate own‐label packaging, providing an insight into their shopping behaviour regarding premium...

...Tony Kent Purpose This paper sets out to explore the concept of creativity in the context of the retail store environment and the function of design in shaping this environment. Design/methodology/approach The paper uses a cross‐disciplinary approach to review theoretical approaches...

...Charles Dennis; Tamira King; Tony Kent; Dominic Stone Purpose To demonstrate how a company's retail store design relates to its brand and is influenced by, and contributes to, its corporate values. Design/methodology/approach The case study briefly summarises the significance of corporate...

... of uncertainties about relationship continuity and conflicts, which are common in inter‐organisational arrangements; prevention of partners from becoming competitors; imposition of entry barriers. © MCB UP Limited 2003 Distribution channels Design Performance monitoring Financial services...

.... One approach is marketing led; the other is based on design studies. The study assesses the development of retail branding, the areas in which sensory experience of the retail brand occurs and its implications for retailers. It concludes with new insights into retail branding and proposals...

...Delia Vazquez; Margaret Bruce Food retailers invest heavily in design expertise to create exciting packaging and to develop store environments to entice customers to buy premium food products, and to strengthen their competitive edge. The process by which food retailers manage design has not been...

... the impact of its outlets in a diverse range of locations, Jigsaw has deliberately commissioned a series of designers to create a series of memorable and challenging interiors with much resulting critical and financial success. This paper examines the work of two contrasting architects and their interior...

...Christopher M. Moore; Malcolm Lochhead Examines the role of design within the context of shopping centre positioning by means of a case‐study approach, based upon the design and implementation of festive decorations for the award‐winning Prince’s Square shopping centre in Glasgow. Seeks to identify...

... contemplating the ideal size, shape and structure of a branch network. © MCB UP Limited 1994 Banks Design Distribution Financial services Hierarchy Location Networks Retail trade The 1980s saw a period of economic growth and consumer confidence shattered by the collapse...