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Keywords: Desire for interaction with a salesperson
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Journal Articles
Consumers’ desire to interact with a salesperson during e-shopping: development of a scale
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International Journal of Retail & Distribution Management (2017) 45 (1): 20–39.
Published: 09 January 2017
...Yun Jung Lee; Alan J. Dubinsky Purpose The purpose of this paper is to develop a desire to interact with a salesperson scale and to explore possible tools for replacing salespeople on e-commerce websites. Design/methodology/approach For the exploratory phase of this paper, Study 1 used...
