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Keywords: Determinants of the choice
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Journal Articles
International Journal of Retail & Distribution Management (2018) 46 (10): 915–943.
Published: 25 October 2018
... (n = 19) was adopted to test nine hypotheses regarding these determinants of the adoption of retailer-run shop-in-shops and explore in greater depth the processes whereby they actually occur. Findings The main findings show that intangible resources are major determinants of the choice to operate...
