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Keywords: Digital kiosks
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Journal Articles
Exploring how digital kiosk customer experience enhances shopping value, self-mental imagery and behavioral responses
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International Journal of Retail & Distribution Management (2021) 49 (7): 817–845.
Published: 11 May 2021
...Aurély Lao; Mariana Vlad; Annabel Martin Purpose This research analyzes how the dimensions of the customer experience derived from using a digital kiosk during the store visit influence shopping value, self-mental imagery and the behavioral intentions of buying and word of mouth. Mediation effects...
