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Keywords: Digital platforms
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Journal Articles
International Journal of Retail & Distribution Management (2024) 52 (9): 875–891.
Published: 31 July 2023
...Lala Hu; Marta Galli; Roberta Sebastiani Purpose The Chinese market represents an increasingly popular destination for wine firms and recent opportunities derive from the growth of e-commerce. The aim of this paper is to understand the impact of digital platforms on wine firms...
