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Keywords: Digital technology
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Journal Articles
Digital technology-empowered omnichannel integration: a review and research agenda
Available to Purchase
International Journal of Retail & Distribution Management (2024) 52 (4): 407–424.
Published: 14 March 2024
...Zhihui Yang; Dongbin Hu Purpose Digital technology plays a vital role in empowering omnichannel integration. Research on digital technology has recently attracted attention and rapidly developed. However, a comprehensive assessment of the research status and potential gaps is yet to be conducted...
