...Pyoungsoo Lee; Youn Sung Kim; Donghyun Choi; Lib Lee; Kwang Ho Song; Seungbeom Kim Purpose This study explains how digitalisation types (hard-tech vs. soft-tech) shape omni-channel integration mechanisms and translate into customer satisfaction across institutional contexts. Design/methodology...

... by simultaneously examining the role of e-commerce platform characteristics and online consumer psychology in influencing behavioural intention. Numerous factors have been revealed by this investigation. Sustainable development Digitalisation SOR framework E-Commerce Retail market The growth...

...Johan Hagberg; Anna Jonsson Purpose The paper aims to clarify how an incumbent retail organisation explores digitalisation for its existing business. Design/methodology/approach The paper draws from an in-depth case study of home-furnishing retail giant, IKEA conducted with semi-structured...