... small retailers into four categories based on their level of technology adoption: digital starters, digital performers, digitally evolved and digital masters. Rogers' innovation diffusion theory partially explains the heterogeneity in retailers' responses to technology adoption. Research limitations...

... Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Digital technology is revolutionizing insurance distribution allowing the insurer companies to reach customers via multichannel. The aim of this study is to segment potential customers of life insurance based...

... a BM perspective as a novel approach for analysing a transition to omni-channel retailing. Second, it is based on empirical analysis of three retail segments, which provide new insights into omni-channel strategies in the retailing literature. Italy Business model Digitalization Mobile commerce...

...Johan Hagberg; Malin Sundstrom; Niklas Egels-Zandén Purpose – Digitalization denotes an on-going transformation of great importance for the retail sector. The purpose of this paper is to analyse the phenomenon of the digitalization of retailing by developing a conceptual framework that can...