... small retailers into four categories based on their level of technology adoption: digital starters, digital performers, digitally evolved and digital masters. Rogers' innovation diffusion theory partially explains the heterogeneity in retailers' responses to technology adoption. Research limitations...

... Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Digital technology is revolutionizing insurance distribution allowing the insurer companies to reach customers via multichannel. The aim of this study is to segment potential customers of life insurance based...

.... Italy Business model Digitalization Mobile commerce Omni-channel Multi-channel Rapid digitalisation has many implications for the retail industry and marketing and operations processes in particular (Blut et al., 2018 ; Hagberg et al., 2016). A great deal of evidence...

...Johan Hagberg; Malin Sundstrom; Niklas Egels-Zandén Purpose – Digitalization denotes an on-going transformation of great importance for the retail sector. The purpose of this paper is to analyse the phenomenon of the digitalization of retailing by developing a conceptual framework that can...