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Keywords: Direct product profitability
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Journal Articles
Retail and Distribution Management (1993) 21 (7)
Published: 01 July 1993
...Stanley C. Gardiner Direct product profitability (DPP) is a performance measure that was designed to show each SKU′s contribution to profit. Used by food retailers to assist with shelf‐space allocation and pricing decisions,DPP has been adopted only very slowly since it was first implemented...
