Keywords: Direct product profitability
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Retail and Distribution Management (1993) 21 (7)
Published: 01 July 1993
...Stanley C. Gardiner Direct product profitability (DPP) is a performance measure that was designed to show each SKU′s contribution to profit. Used by food retailers to assist with shelf‐space allocation and pricing decisions,DPP has been adopted only very slowly since it was first implemented...

or Create an Account

Close subscription notice
Close access options