... members in the Malaysian grocery distribution channels that may indicate elements of relationship marketing or work practices commonly associated with “Asian values”. © Emerald Group Publishing Limited 2004 The forming of strong relational bonds is a distinct feature of Malaysian distribution...

... behavior. Becker’s theory of time allocation is expanded to consumer decision making between distribution channels. The final model suggests that consumers face a tradeoff when deciding where to buy goods and services. From this tradeoff an indifference curve is developed where the consumer chooses between...