... and market-based results as performance determinants, suggests negative outcomes for format diversification. Our study suggests that the contributions of the concept store format should be viewed from an overall customer journey perspective and the “performance” of different format based touchpoints...

...Andrew Paddison; Eric Calderwood Purpose The paper seeks to review dynamic forms of rural retailing, by location, that have innovated through a mixture of actions leading to growth, adaptation, diversification and differentiation. Design/methodology/approach Reviews relevant academic...

... to accept this kind of relationship. © MCB UP Limited 2003 Internationalization Strategy Grocery Retailing Competitive advantage Diversification Discount food retailing has experienced considerable expansion over the last ten years and currently occupies an important position...

..., unrelated or concentric diversification[7]. Such an approach using a variation of this theme was followed by Knee and Walters[8]. But Knee and Walters do not offer any examples to explain or to illustrate their model in practice, claiming as they do that their model is conceptual in nature. However...