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Keywords: Download intention
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Journal Articles
International Journal of Retail & Distribution Management (2022) 50 (8-9): 1015–1038.
Published: 30 March 2022
... the main experiment. The data obtained from these experiments were analysed using M/ANCOVA and PROCESS. Findings Findings suggest that a rebate (monetary incentive) increases the download intention. Online and in-store app features (non-monetary incentives) do also have positive impacts on the use...
