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Keywords: Dramatization
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Journal Articles
An exploratory investigation of the dramatic play of preschool children within a grocery store shopping context
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International Journal of Retail & Distribution Management (2008) 36 (10): 831–855.
Published: 05 September 2008
...Jenna Drenten; Cara Okleshen Peters; Jane Boyd Thomas Purpose The purpose of this study is to examine the consumer socialization of preschool age children in a peer‐to‐peer context as they participate in dramatic play in a grocery store setting. Design/methodology/approach This research...
