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Keywords: Dual-factor theory
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Journal Articles
Will metaverse revolutionize retail banking? Understanding user acceptance towards metaverse banking
International Journal of Retail & Distribution Management (2024) 52 (6): 629–646.
Published: 04 June 2024
... concern was shown to be a significant moderator. Originality/value The study contributes to the metaverse literature and suggests to banks how to enhance usage intention towards retail metaverse banking. The study also enriches the literature on dual-factor theory. Though efforts were made...
