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Keywords: Dynamic capabilities theory
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Journal Articles
International Journal of Retail & Distribution Management (2024) 52 (10-11): 1108–1124.
Published: 11 September 2024
... commerce Firm performance Customer measure Retailing Dynamic capabilities theory Mobile commerce sales are projected to reach $558.29 bn in 2024, accounting for 44.6% of all e-commerce sales (Insider Intelligence, 2023). Retailers are actively engaging in mobile commerce activities (MCAs...
Journal Articles
International Journal of Retail & Distribution Management (2022) 50 (8-9): 1062–1094.
Published: 24 May 2022
... experience Dynamic capabilities theory Few studies have examined retailer data on omnichannel strategies. Cao and Li (2015) analysed longitudinal data from 71 retailers to develop a cross-channel integration measurement tool. Their findings included categorising the integration initiatives...
