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Keywords: E-commerce systems success model
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Journal Articles
International Journal of Retail & Distribution Management (2022) 50 (1): 76–99.
Published: 25 June 2021
... as additional success factors. Based on the findings, two approaches are proposed to suggest mobile retailers design a successful mobile shopping app. Mobile shopping apps E-commerce systems success model Sales promotion benefits Parasocial interaction Perceived value Mobile retailing H9...
