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Keywords: E-tail brand experience
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Journal Articles
E-tail brand experience’s influence on e-brand trust and e-brand loyalty: The moderating role of gender
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International Journal of Retail & Distribution Management (2016) 44 (6): 588–606.
Published: 13 June 2016
...Imran Khan; Zillur Rahman Purpose – The purpose of this paper is to examine the influence of e-tail brand experience on e-brand trust and e-brand loyalty. The study also tests whether gender moderates this influence. Design/methodology/approach – In all, 429 responses were collected using...
