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Keywords: Economic factors
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Journal Articles
Private labels importance across different store loyalty stages: a multilevel approach
Available to Purchase
International Journal of Retail & Distribution Management (2017) 45 (1): 71–89.
Published: 09 January 2017
... strategies depending on the loyalty stage its target customers are in. Originality/value This study is the first of its kind combining in a single framework the loyalty towards the retailers’ brand, store-related variables (in-store and economic factors), and specific consumer and retailer...
