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Keywords: Elderly shoppers
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Journal Articles
International Journal of Retail & Distribution Management (2024) 52 (13): 1–15.
Published: 24 January 2024
... to elderly consumers. This paper investigates the impact of age on retail-related behavioural changes and behavioural stability of elderly shoppers (in comparison to younger consumers) during a crisis. Design/methodology/approach The authors surveyed 643 Austrian consumers to assess the impact...
