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Keywords: Electronic word of mouth
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Journal Articles
International Journal of Retail & Distribution Management (2025) 53 (13): 136–152.
Published: 01 August 2025
... and satisfaction, evident in reviews and recommendations (Ng et al., 2023). Data-driven marketing image Customer-company identification Product evaluation Customer satisfaction Electronic word of mouth Electronic loyalty Online fashion retail Spanish Ministry of Science and Innovation...
Journal Articles
International Journal of Retail & Distribution Management (2023) 51 (5): 674–689.
Published: 14 March 2023
... are based on an extensive literature review and tested using adapted existing scales for the constructs-social media usage for apparel, electronic word of mouth (EWOM), conviction, apparel e-retailer's brand reputation and online purchase intention towards apparel, and data are collected from 362 online...
