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Keywords: Emerging market
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Journal Articles
Premium versus affordable clothing retailers: what are customer expectations for satisfaction and repurchase intentions?
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International Journal of Retail & Distribution Management (2021) 49 (6): 752–771.
Published: 04 February 2021
..., was a predictor of repurchase intentions. Originality/value The study is unique as it compares the customer expectations for satisfaction and repurchase intentions for both affordable retailers and premium retailers. The study is conducted in an emerging market context where the growth of the retailing...
