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Keywords: Emotional brand attachment
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Journal Articles
The differential effect of cognitive and emotional elements of experience quality on the customer-service provider’s relationship
Available to Purchase
International Journal of Retail & Distribution Management (2018) 46 (2): 125–147.
Published: 09 January 2018
... 10 2017 03 10 2017 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Emotional brand attachment Services experiences Social exchange variables Switching resistance loyalty Until the mid-1990s, service marketing was mainly...
