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Keywords: Emotional states
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Journal Articles
International Journal of Retail & Distribution Management (2022) 50 (1): 55–75.
Published: 29 June 2021
...Lili Zheng; Faouzi Bensebaa Purpose With the growth of online shopping, during which consumers are not able to touch products, there is much for researchers and marketers to learn about the underlying role of the need for touch (NFT) in driving online shopping decisions. Consumers' emotional state...
Journal Articles
International Journal of Retail & Distribution Management (2019) 47 (2): 94–110.
Published: 12 March 2019
...Maher Georges Elmashhara; Ana Maria Soares This study’s contribution is twofold: first, this study adds to research by addressing the gap in research regarding shopper emotional states. Specifically, it addresses the mediating role played by emotional states of shoppers on the impact...
