.... Findings This study highlights the importance of enjoyment and price value, in addition to ease of use and usefulness, in driving consumers' continued intention to use same-day delivery service grocery shopping apps. Conditional effects show a tempering effect as perceived innovativeness and facilitating...

... millennials' perceived enjoyment, trust and, ultimately, attitude towards the chatbot. A survey experiment was employed to conduct the study on data collected from 193 Italian millennials. The results show that applying a social-oriented interaction style increases users' perception of social presence...

... useable responses were obtained. Findings – The results showed that in general, compatibility and enjoyment are stronger determinants of attitudes toward mobile coupon adoption than ease of use and usefulness of mobile coupon services. Innovativeness and SN showed strong effects on BI to use mobile...