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Keywords: Entrepreneurialism
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Journal Articles
How do franchisor policies and industry attractiveness impact franchise timing?: Evidence from entrepreneur's top 500 franchisors
Available to Purchase
International Journal of Retail & Distribution Management (2013) 41 (2): 135–154.
Published: 15 March 2013
... United States of America Entrepreneurialism To stimulate demand, a franchisor has to communicate its value to potential partners. The firm can design signals that reveal information about the franchise concept and its potential for current and future value creation (Gallini and Lutz, 1992...
