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Keywords: Entreprenuerialism
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Journal Articles
Discourse and institutional change in mass retail – the case of an institutional entrepreneur in France: The weblog of Leclerc
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International Journal of Retail & Distribution Management (2013) 41 (1): 61–79.
Published: 28 January 2013
... 2013 Institutional entrepreneur Mass retail Pragmatics of communication Rhetorical strategies Weblog Methodology of discourse analysis Entreprenuerialism Organizational change The last decade was marked by the development of information and communication technologies within...
