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Keywords: Ethical motives
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Journal Articles
Shopping motivation in consumer loyalty formation process: the case of Spanish retail
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International Journal of Retail & Distribution Management (2022) 50 (1): 100–116.
Published: 28 June 2021
... of utilitarian, hedonic and ethical motives in the process of forming consumer loyalty in a retail setting. Design/methodology/approach A total of 213 surveys were carried out among regular fashion and accessories shoppers in Spanish small-sized retailers. A two-step methodology proposed by Anderson...
