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Keywords: Expectation-confirmation theory (ECT)
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Journal Articles
International Journal of Retail & Distribution Management (2026) 54 (7): 705–722.
Published: 06 May 2026
...-commerce market. Design/methodology/approach Grounded in Expectation Confirmation Theory (ECT), the research examines the mediating roles of e-LSQ dimensions and customer satisfaction in the relationships among IQ, pre-purchase expectations, and repurchase intention (RI). A survey was used to examine...
