... methods were used with a first phase of interviews followed by a survey of 102 Gen Z students recruited online in the UK during the COVID-19 pandemic. Findings The study found that GenZ users of social media for shopping sought gratification from experiences derived from social relationships...

.... This situation enables the researcher to gain close access to children’s knowledge about stores and to the words they use to describe their personal shopping experiences. Findings This exploratory research reveals some constitutive elements of children’s “shopscapes” ( Nicol, 2014 ), i.e. the imaginary...

...Maria D. De-Juan-Vigaray; Monali Hota Purpose The purpose of this paper is to see how children aged 7–11 years can become the actors of tomorrow’s hypermarket experience by providing a review of past research on children as retail consumers, with a specific reference to their customer experience...

...Ilias O. Pappas; Adamantia G. Pateli; Michail N. Giannakos; Vassilios Chrissikopoulos Purpose – Satisfaction and experience are essential ingredients for successful customer retention. This study aims to verify the moderating effect of experience on two types of relationships: the relationship...