Keywords: Experience co‐creation
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Journal Articles
International Journal of Retail & Distribution Management (2012) 40 (1): 21–40.
Published: 27 January 2012
... of this study emerges from both theoretical and empirical streams of research. The theoretical framework arises from recent studies both on experience cocreation and the new landscape of retail research within the in store experience domain; the empirical stream provides further details on recent distribution...

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