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Keywords: Experiential stores
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Journal Articles
International Journal of Retail & Distribution Management (2023) 51 (9-10): 1065–1094.
Published: 27 June 2023
...Denise Pape; Waldemar Toporowski Purpose Experiential stores offer potential for emotional brand-consumer connections and word-of-mouth (WoM) generation. Past research links the lifecycle of such stores with perceived novelty, a defining characteristic that has not received sufficient recognition...

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