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Keywords: Exploration
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Journal Articles
International Journal of Retail & Distribution Management (2022) 50 (13): 59–76.
Published: 15 March 2022
...Johan Hagberg; Anna Jonsson Purpose The paper aims to clarify how an incumbent retail organisation explores digitalisation for its existing business. Design/methodology/approach The paper draws from an in-depth case study of home-furnishing retail giant, IKEA conducted with semi-structured...
