... product categories. The paper also presents relationships between visual inspections and product interactions during the searching stage of purchase decisions. Originality/value The research consists of two types of implicit measures in this study: eye-tracking and hand-product interactions...

... attention to the product, information or price sign on purchase intention, as measured by likelihood to buy. Design/methodology/approach – The authors used eye-tracking technology to collect data from Australian and US garden centre customers, who viewed eight plant displays in which the signs had...