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Keywords: FMCG retail businesses
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Journal Articles
Females’ consumer engagement with fast moving consumer goods (FMCG) retail businesses in North-Western India
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International Journal of Retail & Distribution Management (2024) 52 (12): 1190–1207.
Published: 13 September 2024
... a comprehensive examination of the antecedents of consumer engagement and consumer engagement with FMCG retail, which no prior research has studied in the context of FMCG retail businesses. In the context of the background above, this research paper studied consumer engagement with Kirana stores, neighborhood...
Includes: Supplementary data
