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Keywords: FMCG retail businesses
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Journal Articles
International Journal of Retail & Distribution Management (2024) 52 (12): 1190–1207.
Published: 13 September 2024
... a comprehensive examination of the antecedents of consumer engagement and consumer engagement with FMCG retail, which no prior research has studied in the context of FMCG retail businesses. Consumer engagement FMCG retail businesses Antecedents of consumer engagement Sustainable retailing Retail...
Includes: Supplementary data
