... hunters, salvagers and apathetics. These profiles capture what kind of value consumers perceive in exchanging used goods with other consumers in Facebook. The data were collected from one country. Cultural differences in how C2C e-commerce and the role of Facebook are perceived might influence...

...Constanza Bianchi; Lynda Andrews © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Given the widespread popularity of social media such as Facebook, Twitter and Instagram, understanding consumer-brand engagement behavior within social media...

... is based on a year-long study of one group’s official Facebook page. Findings – The conclusions highlight the need for retail chains to strengthen the perceived consistency of their communication strategies on this subject, in order to retain their credibility. Practical implications...