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Keywords: Facilitating conditions
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Journal Articles
International Journal of Retail & Distribution Management (2026) 54 (13): 18–34.
Published: 13 February 2026
... and price value mediate the effects of ease-of-use and usefulness on consumers' continued intention to use the apps? Do individual factors (innovativeness and facilitating conditions) moderate the relationships between stimuli and organisms? TAM proposes that individuals' acceptance of new...
