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Keywords: Facilitating stimuli
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Journal Articles
Attractive and facilitating store atmospheric stimuli: Validating the scales
Available to Purchase
International Journal of Retail & Distribution Management (2020) 48 (4): 363–379.
Published: 19 March 2020
... namely attractive and facilitating stimuli. Our research primarily aims to extend the findings of Ballantine et al. (2010) by quantitatively validating the items that would represent the attractive and facilitating store stimuli scales. Our study also examines how attractive and facilitating...
