... and society created through the production, use and disposal of clothing (Defra, 2009b). © Emerald Group Publishing Limited 2012 Sustainability Sustainable clothing Clothing retailers Consumer behaviour Ethical consumerism Fair trade Choice editing Focus groups Qualitative research...

...Yoon Jin Ma; Mary A. Littrell; Linda Niehm Purpose The purpose of this paper is to examine young female consumers' purchase behaviours related to non‐food fair trade products. Interrelationships among beliefs, attitudes, perceived behavioural control, and purchase intentions in regard to fair...

...Rodney C. Runyan; Shih‐Mei Chen; Patricia Huddleston Purpose The purpose of this paper is, first, to assess the influence of four promotional strategies on students' purchase intention for fair trade coffee; and second to examine the effect of attractiveness and credibility of two university...