...Sandra Maria Correia Loureiro Purpose The purposes of this paper are to explore the effects of brand credibility, brand familiarity and brand image on brand attachment and brand attitude; and to test how a grocery product category and the perception of quality of own-label brands vs manufacturer...

... intentions, perceptions of the environmental harmfulness of each product, and individual characteristics (i.e. environmental concern, price sensitivity, familiarity with environmental information about the product category). Findings – The presence of an eco-label influences consumers’ beliefs about...