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Keywords: Family firm image
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Journal Articles
International Journal of Retail & Distribution Management (2015) 43 (12): 1126–1143.
Published: 14 December 2015
... whether manufacturers achieve a strategic advantage regarding NPA when choosing retailer that are perceived as family firms. Design/methodology/approach – Conducting an online survey, the authors tested whether the family firm image (FFI) of a retailer’s brand influences customers’ belief...
