Keywords: Farming
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Journal Articles
International Journal of Retail & Distribution Management (2002) 30 (7): 343–353.
Published: 01 July 2002
...Michael J. Tippins; Kathleen M. Rassuli; Stanley C. Hollander The authors examine issues related to farm‐to‐table direct marketing. We consider motivations and drawbacks associated with participating in farm‐to‐table from both the consumer and farmer perspectives. While we find a significant amount...

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