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Keywords: Fashion brand
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Journal Articles
International Journal of Retail & Distribution Management (2023) 51 (2): 170–189.
Published: 20 October 2022
... Japanese consumers (aged 18–25 years) who had chosen 26 Japanese fashion brands as their favourites and participated in the LPs of those brands. The use of fsQCA supplements the existing research by explaining how causal variables affect BBL both positively and negatively. Findings The results (1...
