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Keywords: Fashion marketing
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Journal Articles
International Journal of Retail & Distribution Management (2019) 47 (12): 1318–1335.
Published: 16 August 2019
.... For these, two core concepts were extracted: control over experience via framing and challenges for experience. Originality/value This research paper infused a new approach that is UXD into the field of fashion marketing. This shows the possibility to amalgamate those contrasting fields. Moreover...

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